Fiat Ad. Good taste or the old school schtick of objectifying woman?

January 15, 2012

So, below is advert for the latest from Fiat. It’s got a nice, glossy Italian glaze. It’s almost clever, but it’s 2012, this piece seems to harken back to the 1980’s…Then again, selling cars in America isn’t the same as in Italy. I’m torn on this one as the advert holds SOME creative merit. But I’m wondering if once again, they’ve missed their target…Aren’t women supposed to like this ride? It’s a very cute car, although, maybe that’s their strategy, objectify woman and see if there are a few men out there with the balls to drive such lady bug with Spaghetti on top.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: