Fiat Ad. Good taste or the old school schtick of objectifying woman?

So, below is advert for the latest from Fiat. It’s got a nice, glossy Italian glaze. It’s almost clever, but it’s 2012, this piece seems to harken back to the 1980’s…Then again, selling cars in America isn’t the same as in Italy. I’m torn on this one as the advert holds SOME creative merit. But I’m wondering if once again, they’ve missed their target…Aren’t women supposed to like this ride? It’s a very cute car, although, maybe that’s their strategy, objectify woman and see if there are a few men out there with the balls to drive such lady bug with Spaghetti on top.