Creating Ourselves: Identity

November 23, 2013

Great read!

Cats and Chocolate

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Identity is fascinating. If we didn’t find it fascinating, there would be no interviews, no memoir, no ‘I’, as such. To identify each other, we talk about interests, beliefs, our dreams, our likes and dislikes, our passions. We talk about where we think we belong, what our past has been, what our present is, and where we think we’re going. Or we are ‘rebels’ in some sense of the word – setting ourselves apart from the culture we grew up in, or apart from the culture that people attribute to us.

It fascinates me because I’ve noticed that my identity has shifted, along with how I define myself at any one time. I used to define myself by what I consumed: my favourite TV series, my taste in music, what I wore.

Nowadays identity is something I consider deeper, rooted in a sense of my experiences and how I’ve responded…

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I love finding musical gems, occasionally I discover one that is very unique, I’ve discussed this one for his work as a creative and producer of fantastic branding campaigns, but this time it’s about his musical talent! He’s coming out with a new album, “hooker in the hallway” I kove!

So, I talk about stories. Stories have been the nature of which humans have communicated ideas through history. It’s like sitting around a campfire and having each person around the campfire tell a story. Each person gets their time in glowing fire to add to it, to share it, or to make their own version of it up, or even, tell a whole new story. The fact the an American Auto company based out of the very conservative corporate silo of Detroit is even attempting to take their brand tell a unique story should be nationally applauded. It tells me that either Detroit is now becoming the new hub for well, new, and even DARING, and that should be applauded. Whether you enjoy, hate or don’t particularly love this new story line happening in a Chevy Dealership should tell you is simple: Somebody in the marketing department at Chevrolet is clearly “Getting it” And whoever the vendors were they hired to make this story become a reality clearly get it, as a matter of fact, I’d say the nailed it. Isn’t this Retail adverting? I don’t know another retail anything that has a dynamic cast of characters that people can relate to, or brand advocates can support, so before everyone jumps onto the band wagon of, “Oh, well, this isn’t Thirty Rock, or 24, or Harry Potter, lets remember one thing, this story works on two levels, it’s primary goal is to bring awareness to the Chevy retail experience, that’s why there are deals at the end of the shorter pieces, and the fact that this is happen in itself tell me that GM clearly is turning into the future ways of consumer engagement. Welcome to 2012. We’re happy for you. And those who might not find this series relevant to their lives, that’s ok, it’s not for everyone, but at least it’s an attempt to cut through the status quo of one way yelling, chest pounding sales events that no one wants to watch. Kudos to GM. Keep it going, you’re onto something.

Fresh and different

March 4, 2012

Fresh and different

So, I talk about stories. Stories have been the nature of which humans have communicated ideas through history. It’s like sitting around a campfire and having each person around the campfire tell a story. Each person gets their time in glowing fire to add to it, to share it, or to make their own version of it up, or even, tell a whole new story. The fact the an American Auto company based out of the very conservative corporate silo of Detroit is even attempting to take their brand tell a unique story should be nationally applauded. It tells me that either Detroit is now becoming the new hub for well, new, and even DARING, and that should be applauded. Whether you enjoy, hate or don’t particularly love this new story line happening in a Chevy Dealership should tell you is simple: Somebody in the marketing department at Chevrolet is clearly “Getting it” And whoever the vendors were they hired to make this story become a reality clearly get it, as a matter of fact, I’d say the nailed it. Isn’t this Retail adverting? I don’t know another retail anything that has a dynamic cast of characters that people can relate to, or brand advocates can support, so before everyone jumps onto the band wagon of, “Oh, well, this isn’t Thirty Rock, or 24, or Harry Potter, lets remember one thing, this story works on two levels, it’s primary goal is to bring awareness to the Chevy retail experience, that’s why there are deals at the end of the shorter pieces, and the fact that this is happen in itself tell me that GM clearly is turning into the future ways of consumer engagement. Welcome to 2012. We’re happy for you. And those who might not find this series relevant to their lives, that’s ok, it’s not for everyone, but at least it’s an attempt to cut through the status quo of one way yelling, chest pounding sales events that no one wants to watch. Kudos to GM. Keep it going, you’re onto something.

Fiat Ad. Good taste or the old school schtick of objectifying woman?.

So, below is advert for the latest from Fiat. It’s got a nice, glossy Italian glaze. It’s almost clever, but it’s 2012, this piece seems to harken back to the 1980’s…Then again, selling cars in America isn’t the same as in Italy. I’m torn on this one as the advert holds SOME creative merit. But I’m wondering if once again, they’ve missed their target…Aren’t women supposed to like this ride? It’s a very cute car, although, maybe that’s their strategy, objectify woman and see if there are a few men out there with the balls to drive such lady bug with Spaghetti on top.

Advice

January 11, 2012

Advice.

Advice

January 11, 2012

Sometimes humans can be very inward looking, I call it the “I” syndrome. Me. ME ME ME ME ME. The best advice I’ve ever received was simple…when someone asks how you’re doing, unless it’s your mother, the answer should always be, “I’m great, and you?” Nobody really wants the long version, and nobody actually cares to hear all about YOU. So, the best thing to do is ask all about them, and then hopefully talk about big ideas, as my theory has always been: Small minds talk about people. Average minds talk about events. Great minds talk about ideas.

Just a wayweirdfables piece of advice. Take it or talk about yourself…and then see who’s really listening.

 

Yawn

Best Advice

January 2, 2012

The best advice I ever received. When someone asks you how you’re doing, just reply, “great”, because chances are, unless it’s your own mother…they really don’t give a shit.

New Year Revolution

January 2, 2012

New Year Revolution.